Hershel Sarbin, Chairman, Hershel Sarbin Associates
P.O. Box 196
Bedford Village, NY 10506
NYC Office Phone: 212 944 0011, Ext. 3
Fax: 212 754 9198
Print media recently featuring Mr. Sarbin
Travel Weekly, May 2002 Article on Sarbin Address
to Travel Technology Confrence: The Feedback Loop in CRM.
The New York Times, Out to Pasture, Greener
Pasture: Older Workers Are Thriving in Tight Job Market, June
Choices Magazine, Hershel Sarbin: Retirement
Was Just The Beginning, Summer 2000.
Broadcast media recently featuring Mr. Sarbin
Bloomberg News, The Bloomberg Forum, live
interview by Randy Whitestone
New Book, Golf After 50, January 2002.
NBC The Today Show, Forever Young, November
CBS Evening News, July 9, 2000, interview by Randall
Pinkston, Older Workers Are in Demand in Tight Job Market.
ABC Business Now, Peppers and Rogers Group
profile, Stamford, Conn., December 3, 2000.
Recent Articles written by Mr. Sarbin
Folio Magazine, Overcoming Marketing Myopia
in Sales Management, May 2000.
Folio Magazine, Claiming Ownership: A change
in management structure gave McMurry Publishing a chance to make
a profitable custom publications its own. September 15, 1999.
Direct Magazine, One At a Time: Custom publishing,
in-flights and frequent failures, September 1, 1998.
Direct Magazine, Sony Relates to Customers Through
its Dealers, April 1999.
Direct Magazine, Customer Loyalty Is a Safe Bet, December
Folio Magazine, Profiting in the New Relationship
Environment, November 1998.
Folio Magazine, How Blue Cross/Blue Shield Changed
its Image with a Magazine, October 1998.
Folio Magazine, Custom Tailored Branding: Custom
publishing could be the fastest-growing segment of the magazine
business, promoting brands for customers and publishers alike,
Recent Speeches given by Mr. Sarbin
Roper Starch Worldwide Managing and Mastering Change
Conference, New York City, The Power of Custom Publishing
in a One-to-One Marketing World
Key3Media CRM Conference, October 25, 2000, Argent
Hotel, San Francisco, Calif., Maximizing 1to1: Integrating
Web and Print Communications, Hershel Sarbin & Beth Negus.
Builder Magazine Builder 100 Conference, May 6, 2000,
Lake Las Vegas, Henderson, Nev., One to One Home Building,
EMarketWorld/eTravelWorld Conference, April 17, 2000,
San Francisco Marriott, Calif., Loyalizing Customers on the
Web: Oxymoron, or Genuine Promise? Hershel Sarbin.
Internet World Marketing 1to1 on the Web,
April 5, 2000, Los Angeles Convention Center, Calif. The
Art of Communicating in the One-to-One Marketing World, Hershel