In today’s quantum marketing environment, more and more leading brands recognize the power of targeted, interactive communications in building relationships and brand value. The new imperative is to get, keep, and grow customers with high lifetime value. That’s what Hershel Sarbin Associates Communications Consulting is about, a success-driven approach to building strong bonds between customers and brands.

Businesses today spend an estimated $3 billion a year on custom communications - customer magazines, newsletters, special reports and Internet content. But most companies barely scratch the surface of the potential of custom communications for building lifetime customer relationships and brand equity at every customer touchpoint.

Custom magazines, newsletters, special reports, call centers, infomercials, the Internet - the opportunities for customer feedback and dialogue are enormous. Our unique brand of consulting helps you use these communication vehicles strategically and profitably to build competitor-proof customer relationships. It all adds up to an improved brand image, increased buyer loyalty, and a higher return on your communications investment.

Red AppleSarbin Communications Consulting offers:

A complete assessment of your current customer communications and strategy - magazines, newsletters, special reports, Internet content and call center activity.

Development of a strategic plan for practical one-to-one custom communications.

Identification of new communications media and opportunities that create both revenue and relationships.

Creation of a learning and caring relationship with your best customers that reinforces your brand and improves customer retention.

Development and implementation of custom communications that anticipate what customers want.

Executive and Sales coaching in building relationships One to One.


Hershel Sarbin Associates • P.O. Box 196 • Bedford Village, NY 10506
email Hershels@aol.com • NYC Office Phone: 212 944 0011, Ext. 3 • Fax: 212 754 9198


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