In todays quantum marketing environment, more
and more leading brands recognize the power of targeted, interactive
communications in building relationships and brand value. The new
imperative is to get, keep, and grow customers with high lifetime
value. Thats what Hershel Sarbin Associates Communications
Consulting is about, a success-driven approach to building strong
bonds between customers and brands.
Businesses today spend an estimated $3 billion a year
on custom communications - customer magazines, newsletters, special
reports and Internet content. But most companies barely scratch
the surface of the potential of custom communications for building
lifetime customer relationships and brand equity at every customer
Custom magazines, newsletters, special reports, call
centers, infomercials, the Internet - the opportunities for customer
feedback and dialogue are enormous. Our unique brand of consulting
helps you use these communication vehicles strategically and profitably
to build competitor-proof customer relationships. It all adds up
to an improved brand image, increased buyer loyalty, and a higher
return on your communications investment.
Communications Consulting offers:
A complete assessment of your current customer
communications and strategy - magazines, newsletters, special reports,
Internet content and call center activity.
Development of a strategic plan for practical
one-to-one custom communications.
Identification of new communications media
and opportunities that create both revenue and relationships.
Creation of a learning and caring relationship
with your best customers that reinforces your brand and improves
Development and implementation of custom communications
that anticipate what customers want.
Executive and Sales coaching in building relationships
One to One.