SARBIN PERFORMANCE AUDITS DELIVERS COMPLIANCE PLUS
IN 100 MARKETS ACROSS THE COUNTRY
Sarbin Market Development LLC was formed by Richard Sarbin to provide a broad range of local marketing services to the music, entertainment, and fashion trend product industries, utilizing in depth proprietary "market profiles" that are entered into a unique relational database computer program, SMD is able to deliver front-line solutions through a network of highly skilled representatives in over a hundred cities, and has recently expanded its services to include event marketing and sponsorships. SMDís "local market target system" enables its clients to reach and sell products to specific audiences that have been targeted for campaigns. Its profiles not only contain vital information about local media, but also focus on the "lifestyle" or "trend" locationsÖi.e., clubs, bars, fashion outlets, restaurants, cafes, campuses, etc.óthat attract specific types of consumers. SMD believes its unique combination of proprietary market profiles and experienced service reps well-connected to their communities creates the winning edge for its clients, market by market.
Sarbin Performance Audits uses MDCs local target
database and professional representatives to guarantee on
the scene compliance. This is a critical service considering
how often, particularly in the retail environment, there is a failure
to deliver the level of execution-and the financial results-that
sponsor contracts require.
Incentive Magazine referred to SPA as promotional
watchdogs with representatives so professional they deliver
performance and better relationships at the same time. In the same
article about SPA, Dennis Gorg Jr., President of Events Group Inc.,
said millions of dollars are wasted by sponsors who just assume
they will receive what is promised at the retail level or the event
site. But in some cases, the compliance rate can be as low as 20-30%.
We deliver on-site ROI for promotion, sponsorship,
entertainment and media clients in these cities:
For more information and client references:
Sarbin Performance Audits
A service of Market Development Company
580 Broadway, New York, New York 10021, Suite 308
Call Richard Sarbin, President, at 212.966.4604